Very often when you start a PPC campaign you can make some mistakes that can harm the campaign and especially when these mistakes are repeated. Some of the most common mistakes are:
1) Too many keywords
    We all tend to put as many keywords that we can in a PPC campaign but we forget that this can  hurt our business when many of the keywords are irrelevant. It is well to document ourself before we start a PPC campaign.
2) Not using Alt tags for images
    It is a common mistake when it comes to a PPC campaign. It is better to use Alt tags because we can attract more visitors.

3) We  use copy / paste
   Try to be original with the content of the site because this is the only way you can attract new visitors who often can became customers if they discover something new on your site.

4) We neglect the practical guide
    When it comes to PPC campaigns, each search engine has its own settings that they recommend to users. It is good to read all the instructions before starting a PPC campaign because this is the only way you can make settings in accordance with thesearch engines rules and you can count on a quality traffic.

5) We do not keep the original aspect for our website
    Be original when it comes to your website content and appearance because this is a good way to be sure that your PPC campaign will be a true success.