To start a PPC campaign is easy but what can be quite hard is to get the results you want whenever you start a new campaign.
Generally there are three processes that need to be successfully completed: the research, implementation, optimization.
Each of these three phases is divided into several categories and we will try to explain them in turn.

1) Objectives
     Before starting a PPC campaign is recommended that you set your goals for what to do next. Before you start is indicate to put yourself a few questions like:
What do you want to achive through this PPC campaign?
What needs to do a visitor on the website for you to get the profit?

2) Targeted traffic
     It's good to know what users do you want on your website. To do so is better to be prepared to answer the following questions:
Who do you want to attract with your PPC campaign?
What is the area where the ​​potential customers live?
What my product  is needed?
Knowing the answers to these questions you can make an opinion about what you want from your PPC campaign.

3) Keyword Research
     Make a thorough investigation on the market in which you want to launch your PPC campaign. It is better to put yourself in place of your clients and think what you’ll seek if you want to buy a particular product. At the same time is indicate to make a list of irrelevant keywords.

4) Campaign Structure

     It is better to structure your PPC campaign based on keywords you will use. Build your ads based on the keywords and themes chosen and here I refer to the fact that you’ll need to split the keywords into groups and for each group to use a different ad.

5) Make your ads
     At this point you have a new structure for a good ppc campaign and everything you’ll need to do is to make some ads to rival with your competitors ads. In order to do this is good to search on search engines for certain keywords that you will use on your ppc campaign to see how competitors are trying to attract customers. From this point you can form an opinion on what you should do next. Try to be original and at the same time to present the product better than your competitors.

6) Landing page
     It is essential that a PPC campaign keywords to be find themselves in the home page because most visitors will come here and certainly you’ll not want your visitors to enter on a page that does not meet their requirements and in the end to leave without make a transaction.
A home page should contain the following:
- A well presented product

- Do not require too many clicks to purchase a product

- Have unique content about the promoted products
- Is loading fast

7) Campaign Settings
     Generally in this step you must apply what you have learned from your research conducted in the previous steps. You already learned some good things and you have answered some critical questions and now it's time to put them into practice.
Here you select the ppc campaign budget. Do not rush to invest and make your settings so that you can invest gradually depending on performances.

8) Refinement
     A successful PPC campaign is built over time and is good to know this from the begining. Perhaps a perfect ppc campaign does not exist and this is why you must know that every action of this kind can bring satisfaction or fail. Everything depends on the time you have to research and improve campaign performance.

9) Cost Management
     This is how you pay for each click came from a ppc campaign. If you know how much you can earn from a visitor that buys something from your website then you can easily know if that ppc campaign will be a succesfful one or not.
Everything is closely linked to the popularity of the site for each keyword and it is therefore indicate to pay good attention to this issue when you build your own PPC campaign.