At this moment Magento is the most popular ecommerce platform and this is due to its ability to create multiple online shops that allows users to add meta tags, even for each product.
Meanwhile Magento ensure its users a variety of features that can help them to create an efficient online store and provides many design themes that can ensure the freshness of the store.

With Magento we can:

• can compare products
• edit order products
• can easily view the orders received
• an easily search for specific products
• magento provide a way to "Live Chat"
• can use PayPal as a payment method
• create a blog for an online shop                                                
• can add and change the meta tags for different products
• have at their disposal a well developed sitemap
• the admin section has the WYSIWYG editor

The most important features of Magento are:

• Site Management
• Analytics and Reporting
• Search Engine Optimization
• Marketing Promotions and Tools
• Catalog Browsing
• Catalog Management
• Product Browsing
• Customer Accounts
• Customer Service
• Order Management
• International Support
• Checkout
• Shipping
• Payment
• Mobile Commerce

WinWinHost team have used Magento templates to develop WinCart, an open source that can meet any ecommerce platforms user needs and that aims to climb the shopping carts to another level that would provide both a user friendly interface and features that would ease the work of each online shop owner.